Understanding Bird Vision
Many birds see the world differently from cats and humans. In addition to the colours we can see, many birds can also detect ultraviolet (UV) light. This enhanced colour vision, known as tetrachromatic vision, helps birds detect a wider range of colours and contrasts in their environment.
Research Supporting Bird-safe Collars
In Australia, cats are estimated to kill over 300 million birds each year.
Research conducted in Australia and overseas, including studies conducted by Murdoch University (read the study), using bright, highly visible collar covers can help reduce successful bird catches by giving birds extra time to detect and avoid approaching cats. PounceBright collars use vibrant colours with optional visibility accent features designed to help make your cat more visible to birds.
How PounceBright Helps Protect Birdlife
✅ Bright colours, holographic accents & reflective features designed to help birds notice your cat sooner, giving them more time to detect and avoid approaching cats.
✅ Based on scientific studies showing brightly coloured collar covers can help reduce successful bird catches.
✅ Our unique collar casing design keeps the removable breakaway collar securely in place while still allowing it to release as designed. .
✅ Lightweight & comfortable for everyday wear.